DIRECTV NOW: MR. MERCEDES

To announce the launch of Mr. Mercedes, a new Stephen King show about a crazy, Mercedes driving killer, we created hyper targeted social posts in order to creep the hell out of people as they perused their news feeds.

These are just a few of my favorites.

Agency - iCrossing

Life event: Start of school (Copy) — Life event: Start of school

Location: Williamsburg (Copy) — Location: Williamsburg

Life Event: New job (Copy) — Life Event: New job

Location: Empire State Building (Copy) — Location: Empire State Building

Life Event: New Home Owner (Copy) — Life Event: New Home Owner

Weather: Hot temps (Copy) — Weather: Hot temps

Weather: Rain (Copy) — Weather: Rain

Location: Upper West Side (Copy) — Location: Upper West Side

Dropbox

BP: Committed to American Energy