The App Store
A collection of film and video work created with the App Store team, spanning Lunar New Year launches in China and Japan, retail-wall placements, and connected TV campaigns across streaming platforms.
Lunar New Year. Created a launch video for the App Store that ran in celebration of the Year of the Horse. Also made a version for retail wall placements in Apple Stores across China.
Japan New Year. Collaborated with the App Store team to produce a campaign celebrating the Year of the Horse. Because what better time to discover new apps than the start of a brand-new year? This was the launch video that ran in Japan to raise App Store awareness.
Worked with the App Store team to create video campaigns for connected TV and streaming platforms, including YouTube, Hulu, Disney+, and other premium video placements—all in the noble pursuit of getting people to download more apps.