Arcade + App Store
A selection of email, social, display, and product work created for the App Store, Apple Arcade, and Apple Games—from editorial campaigns and game launches to paid media, social responses, and website messaging.
Here are a few of my favorite emails.
A mix of social creative spanning paid performance ads (on various social platforms like IG and Tik Tok), static and motion display campaigns, and posts from the Apple Arcade X account.
Static display ads
Social Response Posts from @AppleArcade on X.
Developed copy for the Games app website, collaborating with cross-functional teams and refining messaging through multiple rounds of senior leadership review. (click the app icon for the full site).
