Created a Lunar New Year launch video for the App Store that ran in celebration of the Year of the Horse. Also made a version for retail wall placements in Apple Stores across China.
VO back translation: Good Fortune and Great Luck soars, find surprises in App Store. End line back translation: Full of Good Fortune and Great Luck soars.
Collaborated with the App Store team to produce a Japan New Year campaign celebrating the Year of the Horse. Because what better time to discover new apps than the start of a brand-new year? This was the launch video that ran in Japan to raise App Store brand awareness.
VO back translation: In the New Year, things go well with App Store. End line back translation: A new year, unstoppable fun.
Worked with the App Store team to create video campaigns for connected TV and streaming platforms, including YouTube, Hulu, Disney+, and other premium video placements—all in the noble pursuit of getting people to download more apps.